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3TREES Launches New Products with Imperial Court Culture IP
2024.08.20       Category: News

China-Chic Surges, Domestic Goods Renew | 3TREES Launches Four New Products in Conjunction with Imperial Court Culture IP 

  Recently, 3TREES has partnered with the Forbidden City's Imperial Court Culture to jointly launch a series of stone-like paint products rich in cultural heritage and technological innovation: Zhenjin Stone, Zhenyan Stone, Wencai Stone, and villa roofing rubber waterproofing. The release of this new series marks another significant breakthrough for 3TREES in the field of stone-like paint. 

The Surge of the China-Chic Empowers Culture
    The surge of the China-Chic is a dual reflection of cultural confidence and the spirit of the times. 3TREES has keenly grasped this trend and, in cooperation with the Forbidden City's Imperial Court Culture, has integrated traditional cultural elements into modern product design, creating new co-branded products that are both classical and modern. 
    As a treasure of Chinese culture, the Forbidden City's Imperial Court Culture, with its rich historical heritage and unique artistic style, provides endless inspiration for 3TREES' product design. This series of collaborative projects with 3TREES is not only about endowing the products with a richer cultural connotation but also about committing to let consumers experience the unique charm of traditional culture.

Revitalizing Domestic Goods and Upgrading Quality

    As a national paint brand, 3TREES has always put quality first. The co-branded stone-like product series launched by 3TREES and the Forbidden City's Imperial Court Culture has achieved a comprehensive upgrade in quality.

Glittering Luxury Colored Sand Shines with Zhenjin Stone

    The colored sand is tempered at high temperatures for coloring, combined with specially customized emulsions, with a complete upgrade in performance. The product effect is three-dimensional and lifelike, with full crystals and water resistance & color retention, leading an industry revolution. It is a luxurious choice for high-end villa exterior wall coatings. 

Natural Texture Leads to Genuine Color Brilliance with Zhenyan Stone

    The selected high-hardness graded quartz sand, with high color point integration, strong texture, and a touch that feels more like stone, offers longer weather resistance, while the paint film is as tough as rock, leading a new trend in exterior wall decoration. 

Heat Insulation and Reflection for a Green, Low-Carbon Approach with Wencai Stone

    The black technology product with Carbon Peaking and Carbon Neutrality Goals, using the latest reflective pigments and cool pigment technology, combines heat insulation with decorative effects, saves energy consumption, aligns with the National Carbon Peaking and Carbon Neutrality Goals Development Strategy, and the product is durable against aging, with strong water resistance, making it an ideal substitute for stone and ceramic tiles. 

Villa Roof Rubber Waterproofing: Highly Elastic, Crack-resistant, and Suitable for Exposed Applications
    3TREES Villa Roof Rubber Waterproofing offers strong adhesion, excellent weather resistance, and crack resistance, allowing for direct exposure. It is suitable for waterproofing treatments on concrete roofs, metal roofs, basements, tunnels, and other similar scenarios.

    The launch of these products not only demonstrates 3TREES' strength in technological innovation and quality improvement, but also further consolidates its leading position in the domestic paint market. 

National Lacquer and National Color under Inheriting & Innovating
    The launch of the co-branded stone-like product series by 3TREES and the Forbidden City's Imperial Court Culture is not only another masterpiece of the integration of domestic brands with traditional culture, but also a testament to 3TREES' continuous innovation and constant transcendence. 

    In the future, 3TREES will continue to adhere to the development concept of "Leading with Culture, Creating New Quality Productive Forces, and Establishing a Century-Old Evergreen Tree." It will continuously introduce more high-quality and environmentally friendly coatings to create a better living environment for consumers. 

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